需求扫描
汇总搜索需求和客户问题，确定活动优先级。
01
需求扫描
02
内容室
03
线索复盘
01
03
Operating Model
搜索广告运营 운영 구조
将关键词规划、落地页优化与线索成本管理整合为获客系统。 Nova Digital在增长上线工作室中运营搜索广告运营。活动信息、落地页、广告流量和转化报告被整理成一条链路，让品牌更快进入市场表达。
Launch war room
需求扫描
01
Brief
02
Creative
03
Report
内容室
用统一语调制作落地页、广告素材和内容日历。
线索复盘
根据线索质量和销售反馈调整下一轮执行标准。
Detail Proof
增长团队查看的转化指标
活动反应、落地页转化和咨询质量集中在同一增长看板中，便于快速决定下一次实验。
6
Launch tests
Message, landing and creative tests are sequenced in the first month.
24h
Lead review
Inquiry quality and channel response are checked daily.
3
Content rooms
Campaign, sales and CRM copy stay on one board.
4w
Growth memo
A monthly memo chooses the next experiment.
Message, landing and creative tests are sequenced in the first month.
Inquiry quality and channel response are checked daily.
Campaign, sales and CRM copy stay on one board.
A monthly memo chooses the next experiment.
Before we start
Launch sequence
收到需求后开启营销上线工作室
把渠道、内容和报告负责人放在同一看板中。
Brief
Creative
Launch
Report
- ✓ 一起梳理服务范围
- ✓ 说明所需资料和时间安排
- ✓ 一起确认多语言运营条件
