需求扫描
汇总搜索需求和客户问题，确定活动优先级。
01
需求扫描
02
内容室
03
线索复盘
01
03
Project Story
医疗诊所改版 실행 결과
重新设计预约咨询路径，提升移动端转化质量。 Nova Digital的医疗诊所改版记录保留上线假设、素材调整和咨询转化后的留存线索，不只用于短期报告。
Launch war room
需求扫描
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Brief
02
Creative
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Report
内容室
用统一语调制作落地页、广告素材和内容日历。
线索复盘
根据线索质量和销售反馈调整下一轮执行标准。
Detail Proof
增长团队查看的转化指标
活动反应、落地页转化和咨询质量集中在同一增长看板中，便于快速决定下一次实验。
6
Launch tests
Message, landing and creative tests are sequenced in the first month.
24h
Lead review
Inquiry quality and channel response are checked daily.
3
Content rooms
Campaign, sales and CRM copy stay on one board.
4w
Growth memo
A monthly memo chooses the next experiment.
Message, landing and creative tests are sequenced in the first month.
Inquiry quality and channel response are checked daily.
Campaign, sales and CRM copy stay on one board.
A monthly memo chooses the next experiment.
Before we start
Launch sequence
收到需求后开启营销上线工作室
把渠道、内容和报告负责人放在同一看板中。
Brief
Creative
Launch
Report
- ✓ 一起梳理服务范围
- ✓ 说明所需资料和时间安排
- ✓ 一起确认多语言运营条件
